In the early morning hours of Friday, December 15, 1989, Italian artist Arturo Di Modica with his friends dropped a half ton bronze sculpture of the Charging Bull on Broad Street right in front of the New York Stock Exchange. The sculpture was removed at the end of the day and found a permanent home close by at Bowling Green. The bull is a symbol of a strong stock market in which participants are optimistic and confident.
28 years later between 4 a.m. and 6 a.m. on Tuesday, March 8 2017 a bull got a neighbor - a 50-inch defiant little girl, cast in bronze. The statue was installed by State Street Global Advisors, investment management division of State Street Corporation.
"We got a permit with the city," says Anne McNally, vice president of public relations for State Street, who said the idea for the statue was cooked up jointly by the firm's investment and marketing teams. The permit is for a week, but given the girl's popularity, permit was extended to 30 days
“What this girl represents is the present, but also the future,” said Mr. Tisdalle, chief marketing officer at State Street, said in an interview,- “She’s not angry at the bull — she’s confident, she knows what she’s capable of, and she’s wanting the bull to take note".
The statue , titled “The Fearless Girl", was sculpted by Kristen Visbal, American sculptor living and working in Lewes, Delaware.
The stunt, timed to International Women’s Day on Wednesday, is meant to symbolize the power of women in leadership. More specifically, it’s part of a campaign by State Street Global Advisors to emphasize that companies with women in top positions perform better financially.