The first fully climate-controlled building in New York and the Rat

    The Lever House sits on the corner of Park Ave and East 53  just opposite Seagram building(read about Seagram in my blog). The  building was constructed in 1952 as the new headquarters for the Lever Brothers Company, the manufacturers of soap and detergents.

    It was the first glass-walled building on Park Avenue and soon became standard for modern office buildings in the United States.

 The building  was also the first fully climate-controlled, fixed-windowed office building in NYC. 

     The leading architect  of the building Gordon Brunshaft based the design on the  ideas of European modernist architects such as  pioneer of modern  style Le Corbusier and Seagram architect Mies van der Rohe.

    Lever House was designated an official landmark in 1992.  The building was renovated in 1998. There is restaurant Casa Lever  on the ground floor and a bar that is always crowded on summer nights .  The building's plaza and lobby are used as a gallery now- only 25 percent of the lot is used for the tower. 

     A year ago “Art History With Labor: Ninety Five Theses” exhibition by the Bruce High Quality Foundation   (BHF)  opened  in the lobby, reimaging Martin Luther’s 95 Theses for the modern age. In 1517  a German monk Martin Luther wrote to Albert of Mainz,   Cardinal of Hohenzollern,  protesting against the sale of indulgences.  He enclosed in his letter a copy of his "Disputation of Martin Luther on the Power and Efficacy of Indulgences," known  as The Ninety-Five Theses.

     The art show consisted of real objects including a bucket with a mop, a wheelbarrow with a bag of soil, a floor polisher, and other elements that made the lobby  look like a construction site. Each object  was equipped with a speaker pronouncing the theses.

     Free for the taking there were  four pages, mimicking Martin Luther’s 1517 document,  with quotes from Luther, Oscar Wilde, Jean-Paul Sartre, Thomas Edison,   in addition to facts about Ayn Rand, Nikola Tesla, Paul Robeson and the Lever Brothers, who built the company.

     The giant bronze rat was the part of the show. It was named “The New Colossus”. The name of the statue is the same as the title of  a sonnet by American poet Emma Lazarus. In 1903, the poem was engraved on a bronze plaque and mounted inside the lower level of the pedestal of the Statue of Liberty.

The original model for the sculpture is the huge  vinyl blow-up Scabby The Rat,  usually located on the street  outside to mark the protest of union workers. Scabby made his first appearance at a union protest in Chicago in 1990. The masons union was reportedly the first New York union to use the rat.

There is a new art show in the lobby now but the rat is still there.

Learn more:
Lever Hose model in New  York Museum of Modern Art Collection
The story behind the Giant Rat

Lipstick on sale

     The tower on 53rd at Third  has a nickname "Lipstick Building" for its shape. It features a pedestrian plaza surrounded by a ring of two-story red granite columns. It was built in 1986 and has 34 floors.

     At three levels, blocks of the Lipstick Building recede as part of Manhattan's zoning regulation in which the building is required to recede within its spatial envelope, to increase the availability of light to street level. The result is a form that looks as though it could retract telescopically.  

The shape, which is unusual in comparison to surrounding buildings, uses less space at the base than a regular skyscraper of quadrilateral footprint would use. ,Wiki wrote

As Published in NY POST, " The land under the Lipstick building is up for grabs — and could attract record pricing" The asking sale price was not disclosed.

   Unusual shape is one of the reasons to pay attention to this building.  The 17th floor of this  building was the  epicenter of the largest Ponzi scheme in history.

     The Ponzi scheme generates returns for older investors by acquiring new investors and promises high rates of return with little risk to investors.

     These schemes collapse on when there are no more new investors.  Such scheme was named after Charles Ponzi, a Italian businessmen  Boston who was first to use a scheme in 1919.  Ponzi started his own company, the "Securities Exchange Company," to promote the scheme. 

     One of the largest Ponzi  schemes in 20-th century was implemented by the Sergey Mavrodi, the founder of the Russian company МММ.  Estimated by different sources of information,  from 5 to 40 million people lost up to $10 billion. The MMM scandal led to increased regulation of the Russian stock market.  Mavrodi was convicted of fraud in 2007 and sentenced to jail.