|Gimbel's skybridge near Herald Square|
Several years later after his death Adam's son Bernard--one of 14 children, seven of whom became the famous Gimbel Brothers, brought the Gimbel name to New York.
In 1910, Gimbel’s department store set up a location in Herald Square near their main competitor, Macy’s. The competition between the two famous department stores was popularized in "Miracle on 34th Street," in which Macy's Kris Kringle would steer customers to Gimbels for better prices or selection. Gimbel’s department store was frequently mentioned as a shopping destination of Lucy Ricardo and Ethel Mertz on the hit 1950s TV series I Love Lucy.
In 1922 the chain went public, offering shares on the New York Stock Exchange. By 1930, Gimbels had seven flagship stores throughout the country and net sales of $123 million with 20 sites; this made Gimbel Brothers Inc. the largest department store corporation in the world.
Philadelphia’s Gimbel Brothers Department Store was the first one in United States to stage a Thanksgiving procession in 1920 with 50 people, 15 cars and a fireman dressed as Santa Claus who ushered in the Christmas shopping season. This parade now is known as 6abc Dunkin' Donuts Thanksgiving Day Parade in Philadelphia.
The Gimbels New York City flagship store was designed by architect Daniel Burnham.
|Manhattan Mall. August 2017|
After 76 years of a fierce but friendly rivalry with Macy's in 1986 , Gimbels at Herald Square went out of business. The bridge was almost destroyed when the buildings switched ownership.
Manhattan Mall now stands where Gimbel’s used to. The 1 million square foot building offers great ceiling heights, abundant natural light and a unique, grand-scale atrium. There are over fifty different specialty shops and anchor stores in the mall. The only remnants of Gimbel’s is the skybridge.