Tuesday, December 16, 2014

Bergdorf Goodman windows 2014 :The Arts

Bergdorf Goodman is a luxury goods department store in Midtown Manhattan. It is the only premier luxury store situated solely in New York. Bergdorf Goodman's main store, located on the West side of Fifth Avenue between 57th and 58th Streets opened in 1928.

This year the store honored the Arts in its display this year, with windows celebrating literature, architecture, theater, painting, dance, sculpture and film. Bergdorf Goodman’s team of display artists spent 11 months planning and producing the spectacle, which will be on view through January 4, 2015.
Sculpture


David Hoey, the man who designed the windows said: “Early this year, the creative departments at Bergdorf Goodman selected a one-word holiday theme for 2014: Inspired (..) We decided to base each window on a major art form, drawing equally from the fine arts, performing arts and applied arts. For our main windows, we settled on literature, architecture, theater, painting, music, dance, sculpture and film. Each window would be designed independently from the others. Each would be made from its own set of materials. But the entire set of windows would constitute a sort of eight-lesson course in art appreciation. 
Film



Theater
Literature
(...). A few spoilers: The literature window has been made entirely from fabric, soft sculpture and needlework. The architecture window has been built completely from paper and old blueprints. The theater window is a sort of apotheosis of neon. We are interested in traditional craftsmanship and the revival of old-school techniques. More than 100 artists and display artisans have contributed in some way to the completion of the windows this year. "


Literature
The "Literature" window is my favorite. The storefront "Literature" window features a library that includes books, authors and great thinkers portraits, and a dress by Naeem Kahn. The bright red display was created with soft sculpture and fiber art, as well as custom needlework that required over seven million stitches. 

Literature
 There are portraits of Shakespeare , Oscar Wilde, Jane Austen, Henrik Ibsen and Alexander Pushkin, quotes from Confucius and Walt Witman.

You’ll need time to look at all these : the blueprints, buildings and ionic columns in the “Architecture” window, the neon lights of “Theater”, the silvery horns trumpeting “Music”. So do not rush. Steve Jobs said: “Everything is important- that success is in the details.” By the way the Apple store is across the road from Bergdorf Goodman.



Literature

Architecture