Thursday, December 19, 2013

Saks Fifth Avenue :Yeti

The Yeti, once better known as the Abominable Snowman, is a mysterious creature said to live in the mountains of Asia. It sometimes leaves tracks in snow. A yeti was reportedly captured in Russia in December 2011. At a 2011 conference in Russia, participating scientists and enthusiasts declared having "95% evidence" of the Yeti's existence. However, this claim was disputed later. Despite dozens of expeditions into the remote mountain regions of Russia, China, and Nepal, the existence of the Yeti remains unproven.  The scientific community generally regards the Yeti as a legend,   but it remains one of the most famous creatures of cryptozoology.

For years, Saks Fifth Avenue has projected snowflakes onto the façade of its flagship store in Manhattan as part of its holiday decoration. In 2011 Saks’s design partners created a the book "Who Makes The Snow?  " about a family of Yetis living on the roof of the building. The Yeti family is responsible for the snow that falls down the sides. . The book tells the tale   of how the first Yeti came to live up on the roof of Saks. 

There are six animated windows in total of the flagman shop Saks on 5th Avenue. 
This year each window  depicts a scene from Yeti’s life.  It’s a classic immigrant’s story about a teenager that begins in a snow factory in 1950s Siberia and ends in New York.
The first window show Yeti  working on the factory:
The Yeti was working
the factory line,
making fresh snowflakes
of fancy design



Spectators can add a personal touch to the window display too. Before arriving, visit saks.com/snow to discover your Yeti name and create your own snowflake, which can later be pinged from your phone onto the tableaux.
You can see two short movies made by me in December 2013:Yeti Story a Snowflakes on the  building