Founder Daniel Swarovski settled in this Alpine town of 8,000 to hide his proprietary cutting technology from rivals. A century later, a splashy push into retailing and designer fashion has made his great-grandson, Gernot Langes-Swarovski, a billionaire.
Two decades ago, Swarovski was best known for its collectible crystal figurines and other creations, such as the dress worn by Marilyn Monroe’s as she sang “Happy Birthday” to U.S. President John F. Kennedy in 1962, which was adorned with 10,000 Swarovski gems.
The custom creations that began in the 1970s now include such fare as a $128,000 crystal toilet and a $9,000 10-inch Mickey Mouse figurine, and have helped engender a cult following. According to the company’s website, the Swarovski Crystal Society is the world’s largest collector organization and claims 325,000 members in more than 125 countries ( from Bloomberg)
In 2004 Swarovski created star to top Rockefeller Center Christmas tree.
The crystal-embedded windows of the department store exhibit a series of glittering, festive scenes from ‘Crown Jewels’ to ‘Crystal Ball.’
In the windows you can see various eye-catching exhibits: one manifestation depicts a fortune teller trying to find out client’s future and a bejeweled wheel is spinning behind them. On the other display, you can see mannequins dancing probably to some peppy song at a party.