Bergdorf Goodman, Brilliant Holiday and Swarowski

Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The theme of   Bergdorf' s   annual window display in 2015    is “Brilliant Holiday.”    The department store has  holiday windows, featuring a abundance of Swarovski crystals — more than seven million of them, to be specific — in honor of the Austrian brand's 120th anniversary this year.

Founder Daniel Swarovski settled in this Alpine town of 8,000 to hide his proprietary cutting technology from rivals. A century later, a splashy push into retailing and designer fashion has made his great-grandson, Gernot Langes-Swarovski, a billionaire.

Dorothy's slippers

In  1939, Swarovski created an element of the most iconic costume in screen history: Dorothy’s ruby slippers in The Wizard of Oz.


Two decades ago, Swarovski was best known for its collectible crystal figurines and other creations, such as the dress worn by Marilyn Monroe’s as she sang “Happy Birthday” to U.S. President John F. Kennedy in 1962, which was adorned with 10,000 Swarovski gems.


The custom creations that began in the 1970s now include such fare as a $128,000 crystal toilet and a $9,000 10-inch Mickey Mouse figurine, and have helped engender a cult following. According to the company’s website, the Swarovski Crystal Society is the world’s largest collector organization and claims 325,000 members in more than 125 countries ( from Bloomberg)

In 2004 Swarovski  created  star to top  Rockefeller Center Christmas tree. 
The crystal-embedded windows of  the department store exhibit a series of glittering, festive scenes from ‘Crown Jewels’ to ‘Crystal Ball.’
In the windows you can see various eye-catching exhibits: one manifestation depicts a fortune teller trying to find out client’s future and a bejeweled wheel is spinning behind them. On the other display, you can see mannequins dancing probably to some peppy song at a party.