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Founder Daniel Swarovski settled in this Alpine town of 8,000 to hide his proprietary cutting technology from rivals. A century later, a splashy push into retailing and designer fashion has made his great-grandson, Gernot Langes-Swarovski, a billionaire.
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Dorothy's slippers |
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The custom creations that began in the 1970s now include such fare as a $128,000 crystal toilet and a $9,000 10-inch Mickey Mouse figurine, and have helped engender a cult following. According to the company’s website, the Swarovski Crystal Society is the world’s largest collector organization and claims 325,000 members in more than 125 countries ( from Bloomberg)
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The crystal-embedded windows of the department store exhibit a series of glittering, festive scenes from ‘Crown Jewels’ to ‘Crystal Ball.’
In the windows you can see various eye-catching exhibits: one manifestation depicts a fortune teller trying to find out client’s future and a bejeweled wheel is spinning behind them. On the other display, you can see mannequins dancing probably to some peppy song at a party.
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