According to a news release from the store, 500,000 people walk by the 101-year-old building between Thanksgiving and Christmas. “Our Holiday windows are very important here at Lord & Taylor. We were the first retailer to present animated holiday windows and we’ve been doing so since 1937, so it’s part of our heritage and something we love sharing with the city. Our wish is to put a smile on the face of all the viewers and escape the chaos of a hectic day in NYC” – said Lord&Taylor.
The holiday windows in Lord&Taylor are far more complicated than a few mannequins in Santa suits; they're more like festive pieces of art.
Built off site, the windows were then installed in the store's basement and elevated to street level using a hydraulic system created specifically for the displays. The theme of this year's window decorations is "A Few of Our Favorite Things".
The sparkly white cuckoo clock is of five windows that Lord and Taylor unveils every December. Everything on the clock glitters. Squirrels run up the sides, while other creatures nestle into little nooks in the clock. At midnight, an animation of colorful fireworks explode in the background.
A "holiday countdown" window holds a mansion with 24 windows meant to count down the days of December until Christmas. Each window of the house opens up to show an "iconic New York City holiday image," per the press release.
The next window is devoted to a large Victorian gingerbread house, carried on a pedestal by an Army of gingerbread men. The house is elaborately decorated with icing. There's about 320 gingerbread men there made out of foam.
This year, part of the building has been under construction, and scaffolding hid Lord and Taylor's famous windows from the street. Designers covered all the scaffolding entirely in garland and Christmas lights converting it into a winter wonderland. “The windows are our gift to New York City,” said Lord & Taylor president Liz Rodbell.