The Hearst Empire, “The greenest” skyscraper and castle in California. Part 1

Hearst Empire. Part 2

The Hearst Tower, home for the headquarters of the Hearst Corporation, is located at 300 West 57th Street, near Columbus Circle in Midtown Manhattan. It is was the first "green" high rise office building in New York, and the first skyscraper built after  9/11/2001. The founder of the corporation William Randolph Hearst built the nation’s largest newspaper chain. He is considered to be the father of the “yellow” press and had an extraordinary estate sitting on more than 150,000 acres in between Los Angeles and San Francisco with it's own airport and a zoo.  
     The tower on 57 has 46 stories and uncommon triangular framing pattern.  It was built in 2006 on the top of the six-story base completed 78 years  earlier, in 1928. The building was considered the best world sky scrapper of the year 2006  and received the prestigious annual  Emporis Skyscraper Award.
     The old building, designed by architect Joseph Urban, was completed in 1928 and was named “The International Magazine Building”. At that time Hearst owned 12 magazines. From the beginning, the building was structurally reinforced for an office tower.  Plans were filed in 1946, but never executed. The original building has cast stone façade with limestone columns and allegorical figures representing music, art, commerce and industry.  
    Hearst Tower is one of the most environmentally friendly office towers in New York City and is among the top 10% of energy-efficient buildings in the nation. The roof collects rainwater, reducing the amount of water dumped into the City's sewer system during rainfall by a quarter .90% of the Tower's structural steel contains recycled materials. Light sensors inside control the amount of artificial light on each floor, based on the amount of natural light available at any time. The floor of the atrium is paved with heat conductive limestone. The building is naturally ventilated for up to three quarters of the year.
     William Hearst was born in California in 1863. His father was a California Gold Rush multimillionaire. William   was taught in private schools and attended Harvard College.  Later William run his father’s newspaper “San Francisco Examiner”. He upgraded the equipment and hired the most talented writers of this time, including Mark Twain and Jack London. In 1891 his father died, and Hearst inherited   about $15 million dollars ( half of his father’s estate).
     During his college years Williams was inspired by the well-known publisher Joseph Pulitzer and later he bought his newspaper New York Morning Journal  in 1895. This was the beginning of  Hearst Empire.
     William Hearst dominated journalism for nearly a half century. As an editor,  Hearst adopted a sensational brand of reporting later known as "yellow journalism".  Wardman, the editor of   New York Press, was the first to publish the term but he had never defined the term exactly. In 1898 the paper simply elaborated: "We called them Yellow because they are Yellow".

The term was widely popular at the late nineteenth century during the battle between “New York World” by Joseph Pulitzer's and William Randolph Hearst's “New York Journal” .
    The unproved information about the reason of the explosion on the battleship “Maine” and a private letter, published by Hearst,   could be one of the stimulus for a Spanish American War at the end of XIX century.  However, after the war started,   Hearst sailed to Cuba as a war correspondent and provided accurate information about the war.  Four days after the tragedy (more than 250 sailors were killed) , Hearst's New York Morning Journal called for a public collection for a monument to honor the sailors. The monument stands on the Columbus Circle, half a mile from the Hearst Tower. You can read more about the monument in one of my previous  posts.
     In the beginning of the XX century Hearst entered politics.  Hearst did win election to the House of Representatives in 1902 and 1904 and  spent more than  2 million dollars for United States presidential election in  1904.
     By the 1920s, one in every four Americans read a Hearst newspaper. Media empire had grown to include 20 daily and 11 Sunday papers in 13 cities. Hearst  and his empire were at their zenith.
     The Great Depression hit Hearst hard and he was forced   to sell the Washington Times and merge most of his remaining papers late in the decade. Exploring other emerging non-print media, Mr. Hearst began acquiring radio stations in the 1920s. In 1948, he became the owner of one of the first television stations in the country. William Hearst died in 1951 at age 88.
"Citizen Hearst," a documentary about the 125-year-old Hearst Corp. and founder William Randolph Hearst had world premier  at the 2012 Hamptons International Film Festival .
Books about Hearst from Amazon:


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